What is meant by digital marketing:
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing agency channel. 
Or
Digital marketing is any marketing strategy that takes place through digital means and communication — usually through Internet-connected devices like computers, mobile phone, and other electronics devices. There are many examples: inbound marketing, email marketing, social media marketing, and content marketing are just a few.
Digital marketing allows you to reach people where they are. Traditional methods make it challenging for you to advertise to people looking for your products or services. Digital marketing, however, allows you to focus on the 
people interested in your products or services for all the masses .
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